Test Information Space

Journal of Tech, Testing and Trends


Posted by cadsmith on March 18, 2010


Marketplaces are forming to facilitate a progressive decade. These discover where the shortfalls were, define the problem, and determine reasonable solutions. Participants then have the means to delegate work efficiently, more easily deposit payments upon authorization, and defend their niches. Mobile is quickly off the starting blocks. The app market predicts that “mobile app downloads should jump from 7 billion in 2009 to almost 50 billion in 2012. By this time, the market will be worth 17.5 billion dollars, the study predicts, despite the expected lower price of mobile apps, which should drop from the current average of 2 dollars per app to 1.5 dollars in 2012.” App store analytics provides alternative entry points. Check phone cam processes payments. Phone tickets avoids waiting on line. Local phone networks scope nearby p2p. Socnets can utilize simple sms and texting. These may be used for business referrals and prospecting. Global growth is evidenced in the Bric block “Over 200 million mobile subscribers in both Brazil and Russia by 2014, 853 million subscribers in India by 2014, 1.3 billion (yes billion) subscribers and 957 million mobile Internet users in China by 2014”, and mobile banking in China and India. Consider regional comparisons, rankings, interactions and dashboards for open real-estate market or community visibility. Realtime is looking at dynamic activities via Google TV possibly by way of video backpack. Remaining dark ages can yield to art, design, production on demand and the craft store. Documents can apply embedded branding. These may lead to new titles to follow some recent reviews:

The Unincorporated Man by Dani Kollin If ambitious professionals now seem to be unreasonably mortgaging their lives to pay school expenses, it may be nothing compared to what happens when it becomes a requirement of the state. This novel has popular scifi themes, including reanimation, liberation, space, nanotech, biotech, and big Neuro net. A world which had achieved long-sought automation of labor still managed to almost completely self-destruct.due to ethnic hatred. The memory of values from that era is locked in a capsule in the body of Justin Cord who becomes a temporal immigrant in a future that is simultaneously awesome and outrageous. Fortunately it brings a romantic partner in Dr. Neela Harper. Economic issues are at the center of the plot. Corporatism controls people’s lives throughout the solar system, GCI being the major one that demonstrates the evils to Cord. Folks trade stock in eachothers’ futures including selling relatives short. The resulting political parties include at least one which includes violence in its measures. The detail is reminiscent of Dune or the Foundation series. There are 16 long chapters, in which each of half a dozen major characters show up, and an epilogue, all told in the third person by the sibling author pair.

Bricklin on Technology by Dan Bricklin This is a place-in-history-type memoir of the inventor of the electronic spreadsheet. If it were a tool, one could throw a calculation map over a decade’s worth of publications and data to yield the insights about what worked and why, and how to better organize resources going forward. The soundtrack in this case might have Dan Hill’s “It’s a Long Road” since patent protection wasn’t as easy in the days when other soon-to-be-huge PC software company could steal the thunder of fledgling Harvard MBAs. The contents will likely be most interesting to new entrants in developing regions. It is told through personal history, cultural anecdotes and technical details and photographs. There are chapters on finding a market, variation, complexity, free form, social practices, and the internet, all of which form the building blocks for developing an innovative model of the world. Other PC-related tech from the previous four decades and web2.0 are discussed along with what it means to be general-purpose.

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Companyand Revolutionized an Industry by Marc Benioff Whereas others promote one good idea per book, this attempts to go a couple of orders of magnitude further through 111 plays. It is well-structured in ten complementary parts about startups, marketing, events, sales, tech, corporate philanthropy, globalism, finance, leadership, and success. These are also distilled into a 5-step approach called V2MOM, an acronym for vision, values, methods, obstacles, and measures. The stories cover the essential do’s and don’ts learnt from the previous decade, e.g. surviving the dotcom collapse and getting to a billion in sales. Co-writer Adler’s journalistic writing style matches the task pretty well. The tone is very optimistic and the ambition catchy. An initial goal was to eliminate software. The cloud industry is reportedly expected to be 150B by 2013 and to change the order of battle among vendors whose market caps are now MSFT 260B, GOOG 180B, ORCL 128B, AMZN 58B, beside Salesforce’s 10B. The cloud may still not be easy to define after this, it does not appear in the index, but the notion of an industrial platform for web businesses is demonstrated, such as turning applications into enterprises and vice-versa. It raises interest in further economic metrics such as additional IPOs, spinoffs, verticals (the introduction is by Dell), global e-commerce apps, and issues about cross-platform services, administrative regulations such as. how censorship requirements have affected Google, or how success is a magnet for security challenges, e.g. for Microsoft. The topic of collaboration fits nicely into social networks so this will probably enjoy further popularity.

Also see marketplace.


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