Posted by cadsmith on November 24, 2008
There is a common logic behind various website designs such as Google, Amazon and Imdb. The goals are to achieve clarity and make the user’s life easier. Navigation and search are key. They reinforce the user’s ability to quckly get the idea and complete the task. The site ID, home page, search, sections and utilities are easily found. This is the thesis of Don’t Make Me Think, Krug, 2005, a popular book about empirical web usability testing. Wikis are another aspect of this quickness approach. Also see author’s site and additional resources.